Pinino took part in the latest edition of the Borsa Vini in Seoul, organized by the Italian Trade Agency (ICE) from May 20 to 22, 2025, at High Street Italia, in the Gangnam-Gu district. Now in its third edition, the event has established itself as a key platform for connecting Italian wine producers with Korean wine industry professionals.
Over the course of three days, Pinino presented some of its most representative labels to importers, distributors, and buyers from major retail chains, participating in targeted B2B meetings and informative sessions focused on the dynamics of the South Korean market.
The program also included a market orientation workshop and a retail tour of Seoul’s most significant wine points of sale, offering valuable insight into local consumer trends and business opportunities.
The wines showcased – Brunello di Montalcino, Brunello Vigna Pinino, and Rosso di Montalcino – received strong interest, confirming the growing attention of the Asian market toward high-quality wines from Montalcino.
Participation in the Borsa Vini represents a further step in Pinino’s internationalization journey; the goal is to enhance and strengthen its presence in international markets, consolidating its identity within the global wine landscape.
